A BRAND that
honors legacy
Hendricks Heating and Cooling has been a trusted, family-owned name in Grand Rapids, MI, since 1930. When the fourth-generation owner stepped in to lead the business, she reached out to us to help rebrand while honoring the legacy that came before her. A key part of the vision was incorporating a photo of her late brother—who previously ran the business—into the branding, creating a meaningful tribute to his leadership.
To reflect their deep local roots, we also introduced a plaid theme inspired by the region they serve. The result is a warm, heritage-driven brand that blends tradition with a renewed sense of purpose. Hendricks Heating and Cooling stands as a testament to generational craftsmanship, community commitment, and enduring expertise.
