A BRAND Built on Connection
This project was an exciting opportunity to partner with two visionary leaders to develop a cohesive brand identity that captured both the strategy and heart behind their work. As a global consulting firm, Alliance Point Advisors helps companies navigate digital transformation with a strong focus on people, collaboration, and long-term impact.
From the beginning, it was clear they wanted a brand that reflected their values: clarity, connection, and forward-thinking. The quatrefoil symbol became a perfect visual anchor—representing their four-point strategy and the idea of balance, unity, and continuous progress. We paired this with a modern blue and teal color palette to evoke both trust and innovation.
Their people-centered approach to consulting is what truly sets them apart. As they put it:
“Our work facilitates a continuous journey of development and transformation for our clients and is highly integrated and connected, so we work together to deliver the results they are seeking.”
We’re proud to have helped bring their vision to life with a brand that communicates strength, insight, and a commitment to meaningful transformation.
